Shopify

QLD Honey Products

Produces quality raw honey and beekeeping equipment to customers and businesses in Australia.
OVERVIEW

We reinvigorated their entire brand and online presence

We started by redesigning their logo and creating new brand guidelines. We followed this by undertaking professional photography and engaging a copywriter. This then all got implemented into their new bespoke Shopify website that we designed and developed.

CLIENT

QLD Honey Products

YEAR

2019

SERVICES

UX/UI Design

Shopify Development

CHALLENGE

In great need of a brand refresh

Qld Honey Production was a blank canvas before they engaged Drive Digital. The first objective was to create a modern brand that would appeal to their target audience and would be well represented online. The second objective was to create a high functioning Shopify site to sell their collection of honey and beekeeping products.

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SOLUTION
01

Creating an online persona

We evaluated their current business structure and product range, identified their place in the retail market and created a new business objective. Now with an in depth understanding, we commenced the re-design of their entire branding scheme and implemented this physically and online. We ensured that their site was engaging and had a positive user experience.

02

03

04

Other functions to facilitate growth

RESULT
In the first 30 days since launch:

87%

Increased conversion

48%

Increased Revenue

On-going partnership

Since we relaunched the site, we have continued to work with Tragic Beautiful - partnering with them as they continue to take their business to new heights. On a monthly basis, we add new functionalities and improvements through a data-led strategic approach to optimisation.

Over the last 12 months:

142%

Increased revenue

95%

Increase in total orders

24%

Increase in AOV

QLD Honey Products

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“Brad has completely revolutionised our website and online presence with his incredibly forward-thinking and effective approach. By understanding the specific needs of our customers, he has implemented successful online sales strategies”.

— Neil Record, World Music Network