Nest Living by Ivy + Fitch will provide an online showroom to display and sell high-quality rugs for a range of direct-to-consumer target markets, including their interior design clients. The website will be a well-designed, organised and engaging showroom that allows users to browse the range, and purchase rugs for delivery.
Their existing website did not accurately represent their sophisticated brand nor could it adapt to their growing and changing product offering. Additionally, they required a site that could enable B2B sales. This meant developing a professional site that visually reflected their high-quality product offering and business values.
Nest Living had no suitable web platform to market their pitches on. Hence, we decided to create an entirely new website that shows the class and quality of the product and services provided.
Our aim was to find the balance between letting the fantastic product images do the talking and providing valuable product information that customers require to make a purchase. To create this smooth user experience, we customised hover-over product galleries in the product page, allowing customers to have a glimpse of the sophisticated design features available.
It is crucial for Nest Living to have a unique and sophisticated website design due to their nature of work. We created a clean, simplistic and modern theme that was designed to showcase their beautiful product range.
We also took into consideration the experience of every customer that will simply browse Nest Living's product variations. Hence, we made simplistic and goal-focused navigation, letting every site visitor seamlessly go back and forth between the pages they want to discover.
Since we relaunched the site, we have continued to work with Tragic Beautiful - partnering with them as they continue to take their business to new heights. On a monthly basis, we add new functionalities and improvements through a data-led strategic approach to optimisation.
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“Brad has completely revolutionised our website and online presence with his incredibly forward-thinking and effective approach. By understanding the specific needs of our customers, he has implemented successful online sales strategies”.