Maxum Foods

Australia and New Zealand’s principal suppliers and manufacturers of dairy ingredients.

We enhanced the design of their website to increase the number of leads

Maxum approached us with a website that wasn’t representative of their brand. It was failing to communicate their core values and it certainly wasn’t performing as a tool to capture leads – which was their main objective for a website. So, with our UX hat on – We incorporated best practice design elements and designed a website that not only served as a high performing tool to capture leads but also inspired an entire rebrand for this corporate company.


Maxum Foods




UX/UI Design

Ongoing Support & Optimisation


A brand that deserved a better online representation

Their existing website had functionality issues and did not represent the sophistication of their brand. We went with a minimalistic design and emphasised their key selling points. The final product looks crisp and professional which is appropriate for the leading business in the dairy industry.

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Other functions to facilitate growth

In the first 30 days since launch:


Increased conversion


Increased Revenue

On-going partnership

Since we relaunched the site, we have continued to work with Tragic Beautiful - partnering with them as they continue to take their business to new heights. On a monthly basis, we add new functionalities and improvements through a data-led strategic approach to optimisation.

Over the last 12 months:


Increased revenue


Increase in total orders


Increase in AOV

Drive Digital delivered a website which not only looked great on the front end representing our brand accurately but it performed perfectly on the back end giving us the functionality we requested. Brad makes the whole process very easy, he is professional, creative and an expert in his field.

Breanna, Maxum Foods
Maxum Foods

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“Brad has completely revolutionised our website and online presence with his incredibly forward-thinking and effective approach. By understanding the specific needs of our customers, he has implemented successful online sales strategies”.

— Neil Record, World Music Network