Shopify

KANKAN

Promoting less consumption of single-use plastics to minimise environmental impact in a positive way.
OVERVIEW

Delivering a design that fits with powerful brand aesthetics.

KANKAN's ambition is to make refills mainstream. By making refills more convenient, it helps broaden the appeal and reduces consumption for single-use plastics at home. This is why they need a website that promotes exactly what the brand is passionate about.

CLIENT

KANKAN

YEAR

2020 – present

SERVICES

UX/UI Design

Shopify Development

eCommerce Consulting

CHALLENGE

Take the brand to the next level and reach a wider audience.

KANKAN had validated their initial product offering with a Shopify site they built themselves. But in order to elevate the brand, they needed a professional site to clearly emphasise their brand message and vision.

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SOLUTION
01

Redesigned the website

We redesigned their site to align with their brand and clearly convey the amazing features of the product and its benefits. Story-telling plays an important party highlight the sustainability aspect of the product and the brand's mission.

02

Featured a bundle builder for ease of access and purchase.

We created a customised bundle-builder to help users to purchase starter packs for the brand. It was important to utilise best practice UI/UX principles to make it intuitive and simple, while explaining the benefits of the product.

03

Made upselling easier by highlighting pre-packed bundles

Streamlined the ordering process by allowing customers to create their own bundles. Upselling was also achieved to increase the average order value by offering complimentary products or conditional upsells in the slide-out cart drawer.

04

Other functions to facilitate growth

RESULT
In the first 30 days since launch:

87%

Increased conversion

48%

Increased Revenue

On-going partnership

Since we relaunched the site, we have continued to work with Tragic Beautiful - partnering with them as they continue to take their business to new heights. On a monthly basis, we add new functionalities and improvements through a data-led strategic approach to optimisation.

Over the last 12 months:

142%

Increased revenue

95%

Increase in total orders

24%

Increase in AOV

KANKAN

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“Brad has completely revolutionised our website and online presence with his incredibly forward-thinking and effective approach. By understanding the specific needs of our customers, he has implemented successful online sales strategies”.

— Neil Record, World Music Network