Shopify

Heidi Bassett Blair

Fine jewelry that celebrates the elegance of a cruelty-free future.
OVERVIEW

High-end jewellery brand launches on Shopify

After experiencing great success at art exhibitions, this jewellery brand decided to take their products online. We teamed up with HBB Design to ensure a smooth transition into the world of eCommerce. We established their brand guidelines and designed a website that allows shoppers to find the perfect piece of jewellery on a platform that can easily grow with their brand.

CLIENT

Heidi Bassett Blair

YEAR

2019-present

SERVICES

UX/UI Design

Shopify Development

eCommerce Consulting

Ongoing Support & Optimisation

CHALLENGE

After experiencing great success at art exhibitions, this jewellery brand decided to take their products online. We teamed up with HBB Design to ensure a smooth transition into the world of eCommerce. We established their brand guidelines and designed a website that allows shoppers to find the perfect piece of jewellery on a platform that can easily grow with their brand.

No items found.
SOLUTION
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Other functions to facilitate growth

RESULT
In the first 30 days since launch:

87%

Increased conversion

48%

Increased Revenue

On-going partnership

Since we relaunched the site, we have continued to work with Tragic Beautiful - partnering with them as they continue to take their business to new heights. On a monthly basis, we add new functionalities and improvements through a data-led strategic approach to optimisation.

Over the last 12 months:

142%

Increased revenue

95%

Increase in total orders

24%

Increase in AOV

Heidi Bassett Blair

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“Brad has completely revolutionised our website and online presence with his incredibly forward-thinking and effective approach. By understanding the specific needs of our customers, he has implemented successful online sales strategies”.

— Neil Record, World Music Network