Shopify

Family Rule

Handmade ruler height charts to keep as your family continues to grow.
OVERVIEW

Enhancing UX & UI, creating custom functionalities

Family Rule summarises their product as a “handmade giant ruler height chart that will be with your family for generations”. We personally think that this is one of the cutest products we have ever worked with! Every Family Rule height chart is cut, stained, and carefully painted by hand.

We were engaged to enhance their online store and to ensure their online presence represented their high-quality product offering and impeccable customer service.

CLIENT

Family Rule

YEAR

2018

SERVICES
CHALLENGE

No items found.
SOLUTION
01

Bespoke Shopify design

We created a customised Shopify theme that enhanced their brand and accurately represented their high-quality products. We also revamped the navigation of the site to create better user experience.

02

Mobile Optimisation

The vast majority of website users were coming from a mobile device so we designed and developed a mobile solution with conversion at the forefront of our design. This allowed us to design a website that had fantastic mobile user experience and would convert mobile users into paying customers.

03

Improved flow

Their previous website was overwhelming to the users due to their extensive product range and large number of personalisation options that were available. We introduced conditional product formatting to overcome this issue.

04

Other functions to facilitate growth

RESULT
In the first 30 days since launch:

87%

Increased conversion

48%

Increased Revenue

On-going partnership

Since we relaunched the site, we have continued to work with Tragic Beautiful - partnering with them as they continue to take their business to new heights. On a monthly basis, we add new functionalities and improvements through a data-led strategic approach to optimisation.

Over the last 12 months:

142%

Increased revenue

95%

Increase in total orders

24%

Increase in AOV

“The new website exceeds expectations and functionality. Conversion rates have increased and the number of customer queries has reduced. Hurrah!”​

LUCY, FAMILY RULE​
Family Rule

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“Brad has completely revolutionised our website and online presence with his incredibly forward-thinking and effective approach. By understanding the specific needs of our customers, he has implemented successful online sales strategies”.

— Neil Record, World Music Network