Shopify

1770 - Naturally Australian

Products inspired by the abundance and natural beauty of the place we call home.
OVERVIEW

Enhancing their online presence & eCommerce capabilities to align with their growing brand.

1770 promote good health and well-being with their locally sourced and unprocessed Manuka honey. Their manuka comes from the nectar and pollen of the Leptospermum tree, a native Australian and New Zealand plant. Prior to engaging Drive Digital, they were operating from a DIY eCommerce platform which they had outgrown due to the success of their product. Now, they have upgraded to Shopify so they can internationally distribute their honey and expand their wholesale offering.

CLIENT

1770 - Naturally Australian

YEAR

2019-Present

SERVICES

UX/UI Design  

Shopify Development

eCommerce Consulting

CHALLENGE

A growing brand that required a professional presence

Their existing website did not accurately represent their sophisticated brand nor could it adapt to their growing and changing product offering. Additionally, they required a site that could enable B2B sales. This meant developing a professional site that visually reflected their high-quality product offering and business values.

No items found.
SOLUTION
01

Advanced product page features

Our challenge was to find the balance between letting the fantastic product images do the talking and also, providing valuable product information that customers required to make a purchase. To create this balance, we customised slide out product descriptions that allowed the images to shine but with a simple mouse hover over, all the product information would be displayed.

02

Completely customised Shopify theme

It was highly important for 1770 to have a unique and sophisticated website design. We created a clean, simplistic and modern theme that was designed to showcase their beautiful product range.

03

Pick & choose product packs

We created a customised gift box product for 1770 which allows website visitors to build their own gift box based on the entire catalogue of products.

04

Other functions to facilitate growth

RESULT
In the first 30 days since launch:

87%

Increased conversion

48%

Increased Revenue

On-going partnership

Since we relaunched the site, we have continued to work with Tragic Beautiful - partnering with them as they continue to take their business to new heights. On a monthly basis, we add new functionalities and improvements through a data-led strategic approach to optimisation.

Over the last 12 months:

142%

Increased revenue

95%

Increase in total orders

24%

Increase in AOV

1770 - Naturally Australian

Related Projects.

Let’s chat about your project!

We would love to talk more about your business, your eCommerce needs, and how we can help. Use the form below to start a conversation about your project.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

“Brad has completely revolutionised our website and online presence with his incredibly forward-thinking and effective approach. By understanding the specific needs of our customers, he has implemented successful online sales strategies”.

— Neil Record, World Music Network