Foolproof BFCM Strategies to Propel Your eCommerce Business this 2021

Brad Haynes
October 13, 2021

Q4 has started. During this period, every merchant is probably wondering how to increase sales and what strategies are needed to put their businesses in the limelight. In fact, it will be a more difficult task this 2021 than the past years - it’s because eCommerce has been growing continuously due to the pandemic. Customers are steadily switching from physical to online shopping. Hence, preparing all your resources and exerting most of your efforts into making sure your website has everything it needs to run smoothly this Q4 is crucial.

So, is your business prepared for the 5-day period that comprises Thanksgiving, Black Friday, and Cyber Monday? Q4 is the busiest period as it generates massive sales for eCommerce retailers. The days are fast approaching, and it is imperative that you start mapping out your BFCM 2021 marketing strategies - if not already - as soon as possible to streamline your processes.

In retrospect, last year's BFCM growth was undoubtedly phenomenal. Sales went up 76% higher than the 2019 records. Due to the consistency in demand, eCommerce experts reckon that this year’s BFCM will rack up the biggest sales in eCommerce history as of date.

BFCM in 2019

The BFCM trend will uphold and continue to grow throughout this holiday season; thus, creating an online showroom for your customers should not end on a simple website creation only.

Your website must be ready to handle the influx of users rushing in to avail your products and services. To do this, you must focus not only on your sales content but also on your website’s usability. You should have a medium that welcomes traffic, accommodates demand, and converts traffic into sales.

To aid eCommerce businesses like you, we have created an in-depth, all-comprising BFCM Checklist that will walk you through the ins and outs of your BFCM campaign. In this checklist, you will be able to:

  1. Know and craft strategies that are entirely unique to your brand
  2. Assess and set KPIs that matter; and
  3. Make data-driven decisions and boost sales successfully

Here’s a quick rundown on what to anticipate in our curated checklist:

If your website receives a lot of traffic on a regular basis, it's a good idea to take advantage of it by designing a responsive and customer-focused website. However, if you get zero to no traffic at all, you must concentrate on developing your website's content and offering for Black Friday and Cyber Monday (BFCM) marketing. To make the most out of this period, you should consult professionals that have a proven track record in the industry. You’re only one click away from the success you seek.

Get your store in shape for the peak sales season! We have limited slots available for our Audit & Optimisation packages.

Get your store ready for the Q4 mega sales period.

We have limited slots available for our Audit & Optimisation packages. Gear up your site as early as possible - we'll help you tread the right track!

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